The last one and a half years haven't been too positive for Brazil's Empresa Brasileira de Aeronáutica SA (Embraer). Orders have declined and the company had to lay off 20% of its workforce. But which aviation company can claim that the time since 2007 has been a good one? So compared to other businesses, Embraer has done pretty well during the economic crisis. Now, the bosses of South America's largest plane manufacturer are at a crossroads: Where to go from here? Should Embraer continue to focus on small jet planes? Or should it enter the market for larger, maybe even long-haul aircraft and try to compete with Airbus and Boeing, the two dominant (actually: ONLY) players in the market?Click here to read the Wall Street Journal piece.
What are your thoughts of Aeroflaut?
ReplyDeleteI am quite a fan of Embraer. I've flown a few of their planes domestically - Jet Blue uses them in its fleet.
Hey IMM!
ReplyDeleteYou mean Russian planes? Like Tupolev and Ilyushin? I am not a big fan. However, I think that Russia's Sukhoi Superjet 100 looks pretty good. Still, I prefer quality European and U.S. airliners.